Neon
Digital bank for Brazilian individuals and MEIs, offering accounts, cards, payroll loans (after acquiring Biva) and SME financing.
Profile
Neon is a useful case of a digital bank that pivoted to focus on PJ/MEI and payroll-backed lending. Founders should study how a competitive consumer market drove the move into segmented credit.
Sectorfintech
Stagegrowth
FundingBBVA/Vulcan-backed
Employees1,500+
Founded2016