Directory profile

Hotmart

Belo Horizonte-headquartered creator-economy platform for selling and distributing digital products, courses and subscriptions.

Updated 29 April 2026 ยท Brazilian Startup index

Profile

Hotmart is the operating system of the Brazilian creator economy: payments, affiliate marketing, course delivery and community. Founders building creator tools or edtech should study its global expansion (Spain, US, Mexico) and product depth for non-technical sellers.

Sectoredtech
Stagegrowth
FundingLate-stage VC; unicorn
Employees1,300+
Founded2011